Magento (Adobe Commerce) and WooCommerce offer the most checkout flexibility: full customization of fields, flow, and design. BigCommerce sits in the middle with good native options. Shopify's checkout is locked on Basic and Shopify plans; Shopify Plus allows custom checkout. We optimize within each platform's constraints.
6 Platforms ยท 20 Years
eCommerce Checkout Platforms We Optimize
Checkout optimization for Shopify, Magento, Adobe Commerce, BigCommerce, WooCommerce, and custom builds. 20 years, 500+ projects. Platform-specific solutions for every eCommerce setup.
Platforms We Optimize
eCommerce Checkout Platforms
Click your platform for platform-specific checkout optimization services.
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Shopify
Speed, pre-checkout UX, payment options. Shopify Plus allows full checkout customization.
Optimize Shopify checkout -
Magento
Full customization, one-page checkout, approval workflows, multi-store.
View Magento checkout solutions -
Adobe Commerce
Cloud-native, enterprise scale, B2B, headless. Full customization for enterprise.
Optimize Adobe Commerce checkout -
BigCommerce
Native flexibility, headless options, payment expansion.
Explore BigCommerce optimization -
WooCommerce
Full control over fields, flow, and payments. Customization without limits.
Optimize WooCommerce checkout -
Custom & Other
Bespoke builds, PWA, other platforms. API-first, no platform lock-in.
Custom and headless checkout
Decision Framework
How to Choose the Right eCommerce Platform for Checkout
Consider these criteria when evaluating platforms for checkout optimization.
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Checkout flexibility
Magento and WooCommerce offer full customization of fields, flow, and design. BigCommerce has good native options. Shopify locks checkout on Basic/Shopify plans; Plus allows custom checkout.
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Ease of use
Shopify excels with the fastest setup. BigCommerce balances features and usability. Magento and WooCommerce require more technical expertise but offer maximum control.
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Total cost of ownership
Include hosting, apps, payment processing, and developer time. WooCommerce is free but needs hosting. Shopify and BigCommerce bundle hosting. Magento has higher implementation costs.
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B2B and approval workflows
Magento and BigCommerce have the strongest native B2B support. Shopify requires apps or Plus customizations. We build approval workflows on all major platforms.
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Scalability
All platforms handle growth. Consider migration cost if you outgrow your platform. We optimize within your current setup and advise when a switch makes sense.
Platform Comparison
eCommerce Platform Checkout Comparison
Quick reference for checkout flexibility and use cases across major platforms.
| Platform | Checkout Flexibility | B2B Support | Best For |
|---|---|---|---|
| Shopify | Locked on Basic/Shopify; full customization on Plus | Via apps or Plus | Fast-growing brands, simplicity |
| Magento | Full customization | Native, strong | Enterprise, multi-store, B2B |
| Adobe Commerce | Full customization | Native, strong | Enterprise, cloud, headless |
| BigCommerce | Good native options | Native | Mid-market, international |
| WooCommerce | Full control | Via plugins | WordPress sites, SEO focus |
| Custom & Other | Unlimited | Custom | Headless, PWA, bespoke |
Key Differences
Key Differences Between Checkout Platforms
Each platform has unique strengths. We optimize within your platform's constraints.
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Shopify
Shopify prioritizes speed and simplicity. On Basic and Shopify plans, checkout is locked; we focus on pre-checkout optimization (cart, speed, payments, trust signals). Shopify Plus unlocks full checkout customization.
Optimize Shopify checkout -
Magento
Magento offers the deepest checkout customization: one-page checkout, custom fields, approval workflows, multi-store. Our team has 20 years of Magento expertise. Ideal for complex B2B and enterprise needs.
View Magento solutions -
Adobe Commerce
Adobe Commerce is the cloud-native Magento. Same checkout architecture, with enterprise scale, B2B, and headless options. Full customization for large organizations.
Optimize Adobe Commerce -
BigCommerce
BigCommerce sits between Shopify and Magento: more built-in flexibility than Shopify, easier than Magento. Native multi-channel, headless options, and strong B2B support.
Explore BigCommerce -
WooCommerce
WooCommerce gives full control over fields, flow, and payments. Open-source, no platform lock-in. We optimize for conversion and speed on stores of any size, including $1M+ annually.
Optimize WooCommerce -
Custom & Other
Custom and headless checkouts: bespoke builds, PWA, other platforms. API-first, no platform lock-in. We optimize any checkout architecture.
Custom checkout
Common Questions
eCommerce Platforms FAQ
See the platform links above for platform-specific details. Get a free site audit to see what we can do for your store.
Yes. On Shopify Basic and Shopify plans, the checkout page itself is locked. We focus on pre-checkout optimization: cart page, product pages, speed, payment options (Shopify Payments, PayPal, etc.), and trust signals. These changes typically reduce abandonment by 20-30%. Shopify Plus allows full checkout customization.
Adobe Commerce is the rebranded name for Magento Commerce. The checkout architecture is the same. We optimize Magento 2 and Adobe Commerce checkouts: one-page checkout, custom fields, approval workflows, multi-store, and payment integration. Our team has 20 years of Magento expertise.
Yes. WooCommerce checkout optimization works for stores of any size. We optimize form fields, step flow, payment gateways, and page speed. WooCommerce's open architecture allows full customization. We've optimized WooCommerce checkouts for stores doing $1M+ annually.
Magento and BigCommerce have the strongest native B2B and approval workflow support. Shopify requires apps or Plus customizations. We build approval workflows, quote requests, and corporate purchasing rules on Magento and BigCommerce. See our Stran case study for a Magento B2B example.
If you're already on a platform, we optimize what you have. If you're evaluating platforms, consider: Magento and WooCommerce for full control; BigCommerce for balance of ease and flexibility; Shopify for speed and simplicity (Plus for custom checkout). We provide platform-specific audits and recommendations.
Get in Touch
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